HOG - CIK 0000793952
HARLEY-DAVIDSON, INC. trades as HOG and has a market capitalization of $2.63 B, making it the #1906 largest US-listed company by market value. In its fiscal 2025 annual report the company posted revenue of $3.60B, down 13.1% from the prior year and net income of $338.74M. This page tracks HARLEY-DAVIDSON, INC. through 1,928 SEC filings, with financial statements and metrics updated as new reports are filed.
Over the last 9 fiscal years HARLEY-DAVIDSON, INC.'s revenue declined from $6.00B to $3.60B, a compound annual decline rate of 5.5%. Net profit margin compressed from 11.5% to 9.4% over the same period - every figure below comes from the company's audited annual filings.
| Filing | Type | Filed |
|---|---|---|
| Insider trade | 4 | 2026-05-26 |
| Insider trade | 4 | 2026-05-26 |
| Insider trade | 4 | 2026-05-26 |
| Insider trade | 4 | 2026-05-26 |
| Insider trade | 4 | 2026-05-26 |
| Insider trade | 4 | 2026-05-26 |
| Insider trade | 4 | 2026-05-26 |
| Insider trade | 4 | 2026-05-21 |
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.
_Strategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting_ over $350 million of HDMC EBITDA in 2027
"We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health. We saw a 14% increase in retail performance in North America, which drove global retail sales growth of 8%, and achieved a 22% year-over-year reduction in global dealer inventories, as we continue to prioritize aligning wholesale with retail demand. We are energized by the positive early reception to our new RIDE marketing platform, and excited to activate against our new growth strategy, Back to the Bricks," said Artie Starrs, President and CEO, Harley-Davidson.
HARLEY-DAVIDSON, INC. (HOG) has a market capitalization of $2.63 B as of 2026-06-10, ranking #1906 among US-listed companies.
HARLEY-DAVIDSON, INC. reported revenue of $3.60B for fiscal year 2025, a decrease of 13.1% year over year.
Yes. HARLEY-DAVIDSON, INC. reported net income of $338.74M in its latest fiscal year.
Data parsed from SEC EDGAR XBRL filings. See the full market cap rankings.
Dig into the full income statement, balance sheet, and cash flow statement with annual and quarterly views.
**_A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its Heritage_**