The table below shows HARLEY-DAVIDSON, INC.'s income statement line items across its last 6 fiscal years, exactly as reported in the company's audited annual filings. All figures are in US dollars; negative values appear in red.
Line item
FY 2025
FY 2024
FY 2023
FY 2022
FY 2021
FY 2020
Revenue
$4.47B
$5.19B
$5.84B
$5.76B
$5.34B
$4.05B
Cost of revenue
$2.74B
$3.01B
$3.32B
$3.40B
$3.24B
$2.44B
Gross profit
-
-
-
-
-
-
R&D
-
-
$159.30M
$158.60M
$175.10M
$202.40M
SG&A
HOG annual revenue (10-K history)
HARLEY-DAVIDSON, INC. reported annual revenue of $3.60B for fiscal year 2025. That is down 13.1% from $4.15B in fiscal 2024. Over the 10 fiscal years shown, annual revenue declined from $6.00B (FY 2016) to $3.60B. Figures come from the company's audited annual reports as filed with the SEC.
