International Typographic
Swiss Grid
Classic Swiss style: a strict grid, Helvetica-family type, generous white space, and a single red accent on pure black and white.
Palette specimen
White
#FFFFFF
Black
#000000
Red
#E4002B
Gray
#6E6E6E
Rule
#000000
Specimen of the Swiss Grid system. Not the site palette.
Best for
Documentation, changelogs, and serious B2B products that want timeless clarity over trend.
The contract
The full DESIGN.md. Copy it, or download it into a project root so an agent can build against it.
DESIGN.md
# DESIGN.md - Swiss Grid
International Typographic Style. A visible, strict grid. Neutral sans type. One red accent. Nothing decorative earns its place; every element aligns.
## Palette (tokens)
| Token | Value | Use |
| --- | --- | --- |
| `--white` | #FFFFFF | Background |
| `--black` | #000000 | Text, rules, most UI |
| `--red` | #E4002B | The single accent, used sparingly |
| `--gray` | #6E6E6E | Secondary text |
| `--rule` | #000000 | Grid rules and dividers |
Color is black and white plus red. Red marks one thing at a time: an active state, a key figure, a call to action.
## Type scale
- Family: Helvetica, Helvetica Neue, or Inter as a substitute. One family, many weights.
- Set flush left, ragged right. No justification.
- Tight leading on headings, comfortable leading on body.
- Scale (rem): 0.75, 0.875, 1, 1.5, 2, 3, 4, 6. Big jumps, clear hierarchy.
## Spacing grid
A visible 12-column grid with a consistent gutter (24px). All elements snap to columns and baseline. Section rhythm on a baseline grid (for example 8px baseline). Container max-width 75rem.
## Corners and borders
- Corner radius: 0. Always.
- Rules: 1px to 2px solid black horizontal rules separate sections. The rule is a primary design element, use it.
- No shadows. The grid provides structure, not depth.
## Component patterns
- Buttons: black fill white text, or bordered black, square, flat. Red fill reserved for the single most important action on a page.
- Cards: defined by rules and alignment, not borders on all sides. Often just a top rule and aligned content.
- Sections: a numbered or lettered label, a large flush-left headline, columned body.
## Banned patterns
- Gradients and shadows of any kind.
- Rounded corners.
- Center-aligned body text.
- More than one red element competing in the same view.
- Emojis. Em dashes (use a hyphen with spaces).