Case Study

{
  "slug": "case-study",
  "name": "Case Study",
  "eyebrow": "Marketing",
  "description": "An eight-slide customer case study: the customer, the problem, the solution, the results, the quote. Built for sales decks and the website.",
  "bestFor": "Sales enablement and bottom-of-funnel content. The quote slide is the emotional center; the results slide is the proof.",
  "aspect": "16:9",
  "accent": "#0a0a0a",
  "slides": [
    {
      "title": "Customer name",
      "bullets": [
        "Industry",
        "Scale"
      ],
      "layout": "title"
    },
    {
      "title": "The problem",
      "bullets": [
        "What was broken",
        "How long it had been broken",
        "What it cost them"
      ],
      "layout": "content"
    },
    {
      "title": "Why they chose us",
      "bullets": [
        "The evaluation",
        "The deciding factor",
        "The alternative they ruled out"
      ],
      "layout": "content"
    },
    {
      "title": "The solution",
      "bullets": [
        "What they deployed",
        "How long rollout took",
        "Who was involved"
      ],
      "layout": "content"
    },
    {
      "title": "In their words",
      "bullets": [
        "The quote that captures the outcome - attributed, with role"
      ],
      "layout": "quote"
    },
    {
      "title": "The results",
      "bullets": [
        "Metric 1 - before and after",
        "Metric 2 - before and after",
        "Time to value"
      ],
      "layout": "content"
    },
    {
      "title": "What is next",
      "bullets": [
        "Phase 2",
        "Expansion plans"
      ],
      "layout": "content"
    },
    {
      "title": "Read the full story",
      "bullets": [
        "Link to the long-form case study"
      ],
      "layout": "title"
    }
  ]
}