Product Launch

{
  "slug": "product-launch",
  "name": "Product Launch",
  "eyebrow": "Product",
  "description": "A seven-slide internal launch brief: what shipped, who it is for, the numbers that matter, and what comes next.",
  "bestFor": "Internal launch reviews and all-hands updates. Short enough to keep attention, structured enough that leadership gets the answers they need in the first three slides.",
  "aspect": "16:9",
  "accent": "#0a0a0a",
  "slides": [
    {
      "title": "Launch: Feature name",
      "bullets": [
        "Date",
        "Owner"
      ],
      "layout": "title"
    },
    {
      "title": "What shipped",
      "bullets": [
        "One sentence",
        "The one thing it changes for users"
      ],
      "layout": "content"
    },
    {
      "title": "Who it is for",
      "bullets": [
        "Primary persona",
        "Secondary persona",
        "Who it is not for"
      ],
      "layout": "content"
    },
    {
      "title": "The numbers",
      "bullets": [
        "Adoption in week one",
        "Activation rate",
        "One retention signal"
      ],
      "layout": "content"
    },
    {
      "title": "What we learned",
      "bullets": [
        "Surprise 1",
        "Surprise 2",
        "What we would change"
      ],
      "layout": "content"
    },
    {
      "title": "What is next",
      "bullets": [
        "Phase 2 scope",
        "Timeline",
        "Open questions"
      ],
      "layout": "content"
    },
    {
      "title": "Thanks",
      "bullets": [
        "Team names"
      ],
      "layout": "title"
    }
  ]
}