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Analytics - official Adobe server

Adobe Target MCP server

Adobe-hosted MCP server exposing 62 tools to inspect, report on and manage Adobe Target A/B and Experience Targeting activities, offers, audiences, mboxes, at.js settings and Recommendations configuration. Adobe hosts it at https://targetmcp.adobe.io/mcp with OAuth auth.

Last verified 15 tools3 sources

Install

Claude Code

About Claude Code
JSON
{
  "mcpServers": {
    "adobe-target": {
      "url": "https://targetmcp.adobe.io/mcp"
    }
  }
}

Cursor

About Cursor
JSON
{
  "mcpServers": {
    "target": {
      "type": "streamable-http",
      "url": "https://targetmcp.adobe.io/mcp"
    }
  }
}

Tools

list_target_activities
List Adobe Target activities with server-side filtering and sorting.
get_activity
Get detailed information about an activity of any type.
create_ab_activity
Create a new A/B test activity.
create_xt_activity
Create a new Experience Targeting activity.
update_activity
Update an existing A/B, XT or Automated Personalization activity.
update_activity_state
Change activity state (activate, deactivate, or pause).
update_traffic_split
Update traffic allocation across variants.
add_activity_variant
Add a new experience or variant to an activity.
list_target_offers
List all offers in the Target tenant.
create_target_offer
Create a new HTML content offer.
list_target_audiences
List all audiences in the Target tenant.
create_target_audience
Create a new audience with targeting rules.
get_activity_performance_report
Get conversion rates, lift and confidence for an activity.
get_a4t_report
Fetch an Analytics for Target (A4T) report for an activity.
preview_activity
Generate browser QA preview URLs for an activity.

As documented on October 17, 2026. A running server reports its current list through tools/list.

Notes and caveats

  • Public Beta, available to all Target customers.
  • Officially supported clients: Claude Web, Claude Desktop, Claude Code, Cursor and ChatGPT.
  • OAuth 2.0 via Adobe IMS.
  • Observer role for read tools, Editor for write tools, Approver for activate/deactivate.
  • Recommendations tools require Target Premium.
  • Requires an active Target license with an Adobe Experience Platform organization.

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Related reading

FAQ

What does the Adobe Target MCP server do?

Adobe-hosted MCP server exposing 62 tools to inspect, report on and manage Adobe Target A/B and Experience Targeting activities, offers, audiences, mboxes, at.js settings and Recommendations configuration. The vendor documents 15 tools, including list_target_activities, get_activity, create_ab_activity and create_xt_activity.

How do I add the Adobe Target MCP server to Claude Code?

Adobe documents a Claude Code config; copy it from the Claude Code section of this page. Snippets for Cursor are there too.

Does the Adobe Target MCP server need authentication?

Yes, OAuth. Transport: Streamable HTTP. Status: Beta, last checked October 17, 2026.

Sources

Last verified against 3 Adobe pages, then re-checked independently.

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